Attitude towards New Packaging to Reduce Condom-carrying Embarrassment among Thai Youth, A Cross-sectional Study
DOI:
https://doi.org/10.5195/ijms.2014.79Keywords:
Condoms, Product Packaging, Adolescent, HIV, Sexual BehaviorAbstract
Background: Human Immunodeficiency Virus (HIV) incidence has been increasing in Thai youth, mostly from unsafe sex. Embarrassment with carrying condom was one of the main reasons. This study aims to evaluate attitude towards condom use, sexual behavior and the new condom packaging that merges with daily life products in Thai youth.
Methods: A cross-sectional study was conducted among volunteers aged 15-24. New packaging were demonstrated and the volunteers were provided with questionnaires to complete in privacy booth and submit anonymously.
Results: Of 680 participants with mean age of 19.7±2.7 years and 59.9% females, half of them thought condom should be carried and used. However, the same group did not actually do. Two-thirds of participants were interested and would use the packaging, citing these reasons charming, convenience, and disguise of condom. Females preferred the packaging significantly more than males.
Conclusion: Disguising condom packaging, as phone charm and key ring, might be another safe and practical way to encourage youth to carry condoms around.
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References
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28. Brown L, Macintyre K, Trujillo L. Interventions to reduce HIV/AIDS stigma: What have we learned? AIDS Educ Prev. 2003 Feb; 15(1): 49-69.
29. Apinundecha C, Laohasiriwong W, Cameron MP, Lim S. A community parti¬cipation intervention to reduce HIV/AIDS stigma, Nakhon Ratchasima provin¬ce, northeast Thailand. AIDS care. 2007 Oct; 19(9): 1157-65.
30. Lewis JE, Malow RM, Ireland SJ. HIV/AIDS risk in heterosexual college students: A review of a decade of literature. J Am Coll Health. 1997 Jan; 45(4): 147-58.
31. Prince A, Bernard AL. Sexual behaviors and safer sex practices of college students on a commuter campus. J Am Coll Health. 1998 Jul; 47(1): 11-21.
32. Clement J. Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design. J Market Manag. 2007; 23(9-10): 917-28.
2. Liamputtong P, Haritavorn N, Kiatying-Angsulee N. HIV and AIDS, stigma and AIDS support groups: Perspectives from women living with HIV and AIDS in central Thailand. Soc Sci Med. 2009 Sep; 69(6): 862-8.
3. Gouws E, White PJ, Stover J, Brown T. Short term estimates of adult HIV incidence by mode of transmission: Kenya and Thailand as examples. Sex Transm Infection. 2006 Jun; 82(suppl 3): iii51-iii5.
4. Misovich SJ, Fisher JD, Fisher WA. Close relationships and elevated HIV risk behavior: Evidence and possible underlying psychological processes. Rev Gen Psychol. 1997 Mar; 1(1): 72.
5. Boer H, Emons PA. Accurate and inaccurate HIV transmission beliefs, stig¬matizing and HIV protection motivation in northern Thailand. AIDS care. 2004 Feb; 16(2): 167-76. eng
6. Li L, Lee S-J, Thammawijaya P, Jiraphongsa C, Rotheram-Borus MJ. Stigma, social support, and depression among people living with HIV in Thailand. AIDS care. 2009 Aug; 21(8): 1007-13.
7. Genberg B, Kawichai S, Chingono A, Sendah M, Chariyalertsak S, Konda K, et al. Assessing HIV/AIDS Stigma and Discrimination in Developing Countries. AIDS Behav. 2008; 12(5): 772-80. English
8. Rongkavilit C, Naar-King S, Chuenyam T, Wang B, Wright K, Phanuphak P. Health Risk Behaviors among HIV-Infected Youth in Bangkok, Thailand. J Adolescent Health. 2007 Apr; 40(4): 358.e1-.e8.
9. Nopkesorn T, Mock PA, Mastro TD, Sangkharomya S, Sweat M, Limpakarn¬janarat K, et al. HIV-1 subtype E incidence and sexually transmitted diseases in a cohort of military conscripts in northern Thailand. J Acquir Immune Defic Syndr Hum Retrovirol. 1998 Aug 1; 18(4): 372-9.
10. Nagachinta T, Duerr A, Suriyanon V, Nantachit N, Rugpao S, Wanapirak C, et al. Risk factors for HIV-1 transmission from HIV-seropositive male blood donors to their regular female partners in northern Thailand. AIDS. 1997 Nov 15; 11(14): 1765-72.
11. Rojanapithayakorn W, Hanenberg R. The 100% condom program in Thai¬land. AIDS. 1996; 10(1): 1-8.
12. Marston C, King E. Factors that shape young people's sexual behaviour: a systematic review. Lancet. 2006 Nov 4; 368(9547): 1581-6.
13. Ford N, Kittisuksathit S. Destinations unknown: the gender construction and changing nature of the sexual expressions of Thai youth. AIDS care. 1994; 6(5): 517-31.
14. Fontanet AL, Saba J, Chandelying V, Sakondhavat C, Bhiraleus P, Rugpao S, et al. Protection against sexually transmitted diseases by granting sex workers in Thailand the choice of using the male or female condom: results from a randomized controlled trial. AIDS. 1998 Oct 1; 12(14): 1851-9.
15. Cates Jr W, Steiner MJ. Dual protection against unintended pregnancy and sexually transmitted infections: what is the best contraceptive approach? Sex Transm Dis. 2002 Mar; 29(3): 168-74.
16. Warner L, Newman DR, Austin HD, Kamb ML, Douglas JM, Malotte CK, et al. Condom effectiveness for reducing transmission of gonorrhea and chlamy¬dia: the importance of assessing partner infection status. Am J Epidemio. 2004 Feb 1; 159(3): 242-51.
17. Trussell J, Guthrie K. Choosing a contraceptive: efficacy, safety, and perso¬nal considerations. Contraceptive technology 19th revised ed New York (NY): Ardent Media, Inc. 2007: 19-47.
18. Crawford G. HIV awareness and information gaps among thai & eth¬nic minorities in northern Thailand. 141st APHA Annual Meeting (November 2-November 6, 2013); 2013: APHA; 2013.
19. Viravaidya M. HIV/AIDS: Perspective on Thailand. AIDS Patient Care STDs. 2001 Aug; 15(8): 437-8.
20. Jirapaet V. Effects of an empowerment program on coping, quality of life, and the maternal role adaptation of Thai HIV-infected mothers. J Assoc Nurses AIDS Care. 2000 Jul-Aug; 11(4): 34-45.
21. Bell J. Why embarrassment inhibits the acquisition and use of condoms: a qualitative approach to understanding risky sexual behaviour. J Adolescence. 2009 Apr; 32(2): 379-91.
22. C. Iwuagwu AJA, I. O. Olaseha, Stella. Sexual behaviour and negotiation of the male condom by female students of the University of Ibadan, Nigeria. J Obstet Gynaecol. 2000 Sep; 20(5): 507-13.
23. Von Elm E, Altman DG, Egger M, Pocock SJ, Gøtzsche PC, Vandenbroucke JP. The Strengthening the Reporting of Observational Studies in Epidemiolo¬gy (STROBE) statement: guidelines for reporting observational studies. Prev Med. 2007 Oct; 45(4): 247-51.
24. WHO. AIDS epidemic update, December 2006: World Health Organization; 2006p.
25. Sarkar N. Barriers to condom use. Eur J Contracept Reprod Health Care. 2008 Jun; 13(2): 114-22.
26. Hillier L, Harrison L, Warr D. “When you carry condoms all the boys think you want it”: negotiating competing discourses about safe sex. J Adolescen¬ce. 1998 Feb; 21(1): 15-29.
27. MacPhail C, Campbell C. ‘I think condoms are good but, aai, I hate those things’:: condom use among adolescents and young people in a Southern African township. Soc Sci Med. 2001 Jun; 52(11): 1613-27.
28. Brown L, Macintyre K, Trujillo L. Interventions to reduce HIV/AIDS stigma: What have we learned? AIDS Educ Prev. 2003 Feb; 15(1): 49-69.
29. Apinundecha C, Laohasiriwong W, Cameron MP, Lim S. A community parti¬cipation intervention to reduce HIV/AIDS stigma, Nakhon Ratchasima provin¬ce, northeast Thailand. AIDS care. 2007 Oct; 19(9): 1157-65.
30. Lewis JE, Malow RM, Ireland SJ. HIV/AIDS risk in heterosexual college students: A review of a decade of literature. J Am Coll Health. 1997 Jan; 45(4): 147-58.
31. Prince A, Bernard AL. Sexual behaviors and safer sex practices of college students on a commuter campus. J Am Coll Health. 1998 Jul; 47(1): 11-21.
32. Clement J. Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design. J Market Manag. 2007; 23(9-10): 917-28.
Published
2014-05-31
How to Cite
Wongkietkachorn, A., Nissaipan, K., & Hiransuthikul, N. (2014). Attitude towards New Packaging to Reduce Condom-carrying Embarrassment among Thai Youth, A Cross-sectional Study. International Journal of Medical Students, 2(2), 44–48. https://doi.org/10.5195/ijms.2014.79
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